Redesigning A Developer Portal for a Leading Consumer Credit Agency
As a design director, I led a complete reimagining of the developer portal for one of the world's largest consumer credit reporting agencies. The portal had suffered from years of inconsistent updates, resulting in an outdated UI and significant UX and scalability challenges.
I spearheaded the modernization effort, collaborating closely with a product manager, UX designer, content strategist, architect, and developer team. My leadership was pivotal in reshaping the portal, driving the strategic direction for two out of 7 scoped critical user flows, and ensuring the platform was primed for future growth.
If you're ready to dive deeper and have the password, please click here. If not, please leave me an email, and I’ll share the password as soon as possible.
Client
Leading Consumer Credit Agency
Type
Product Design
Year
2024
Process
Discovery Phase
I began by exploring the existing research and design materials and assessing the current state of the portal. This step was crucial to understand where we stood and what needed improvement.
Workshop Facilitation
I led a workshop to get everyone on the same page about the business goals, vision, and priorities. This collaboration helped in deciding which user personas and features to focus on as a starting point
Design Collaboration
Working closely with our UX designer and content strategist, we compared the present information architecture and user flows with our envisioned future state. This partnership ensured that we were creating something both innovative and aligned with business & user needs.
Visual and Prototype Development
Supporting the UX designer, we crafted a fresh visual direction that could appeal to both B2C and B2B users. I led the creation of prototypes, from low-fidelity wireframes to high-fidelity prototypes, especially focusing on the 'Getting Started' section for a anonymous unauthenticated and authenticated user and the API Details flow for an authenticated user. The discovery and research insights from content and design lens helped inform the wireframes and ultimately the prototypes.
Outcome
A more intuitive portal design that enhances user engagement and scalability, while providing the client's design team with a robust foundation for future enhancements.
P.S-This is an ongoing project.
If you're ready to dive deeper and have the password, please click here. If not, please leave me an email, and I’ll share the password as soon as possible.
